When you conduct an online search for your company in your locality, it can be extremely upsetting to see your competitors’ websites listed first and your own website nowhere to be found.
It is neither easy or simple to increase your organic web presence (i.e., rank highly in online SEO). It takes effort, planning, and strategy. There are five typical causes of websites receiving low search engine rankings, and each of them can be remedied with practical steps.
- Google is unaware that your website or webpage exists. – Google could not have indexed your website or just uploaded webpage if they are both extremely new. New content may take up to four weeks to show up in search results. Allow your website to gain traction for a while.
- Your website i not Google Searched Optimized. – Every website that is uploaded to a search engine has its content crawled. This enables the search engine to comprehend the content of the webpage and use it to improve subsequent search results. Technically speaking, the bots that crawl your website examine the material, looking for elements like keywords, relevance, and meta content. If any of these elements are missing, your website won’t rank highly.
If you were looking for dealerships in your neighborhood, your website may have previously shown on the first page, third position, fourth position, or even at the top of the rankings. What took place? Your website might no longer be in conformity with the continuously changing standards of search engine algorithms. Google recorded 3,620 algorithmic changes in 2019 alone, or 10 per day on average. Your website’s search rating will decline if it isn’t being continuously optimized to comply with the latest search engine requirements.
The secret to improving the search ranking of your website is search engine optimization (SEO).SEO synchronizes your website with search engine algorithms that take a variety of website data into account, such as the frequency of changes, the quality of the backlinks, and the volume of social shares. Maintain compliance with SEO best practices on your website as they change over time to reflect adjustments made to search engine algorithms. - It takes time to be prominent online. – Even after incorporating SEO best practices into your website, your website ranking won’t alter right away. It takes time to establish your organic web presence; it’s not a sprint. Consider SEO to be similar to saving for retirement: You can’t save for retirement all at once, but every dollar you set aside from your income brings you one step closer to the ultimate reward. SEO functions in the same way. Although you won’t see benefits right away, your website will eventually perform better in search results as you put more work into SEO.
- Not all keywords are suitable or applicable – Keywords are the phrases that internet users type into search engines. The websites with similar content are then listed by search engines. Since search engines are designed to ignore websites with remarkably identical content, if your website is one of thousands of others vying for the same keywords, it could not stand out from the crowd. Choose keywords and key phrases with a high search volume but little competition if you want the best results.
- Your website doesn’t match the “SEARCH INTENT” of potential customers. -The phrase “search intent” refers to the objective of an online search. Your website’s chances of ranking well in search results are increased by matching the content of your website with the search intentions of your potential customers.But how can you tell what your clients want? Four broad categories can be made out of search intent:
- Informational: Users are searching for a precise response to the questions “what,” “where,” “why,” or “how to.” Including useful details about your dealership’s history, your current inventory, and the location of your store is a terrific approach to increase the visibility of your website in informational searches. Take your website copy a step further for even better success by keeping a regular blog full of informative subjects like “how to choose the right winter tires” and “when to get an oil change.” Users are searching for a precise response to the questions “what,” “where,” “why,” or “how to.” Including useful details about your dealership’s history, your current inventory, and the location of your store is a terrific approach to increase the visibility of your website in informational searches. Take your website copy a step further for even better success by keeping a regular blog full of informative subjects like “how to choose the right winter tires” and “when to get an oil change.”
- Navigational: When someone uses a search engine to find a certain website or webpage rather than putting in the URL, this is referred to as a navigational search. These queries frequently contain brand-specific terms like a company name or a particular product. By typing the name of your dealership into Google, potential customers who are looking for your dealership but may not be aware of the URL can locate it.
- Commercial: Online buyers who are looking to buy something conduct commercial searches, which produce a list of e-commerce websites, exclusive deals, and inventory listings. Make sure to include information about your inventory, any ongoing promotions, and third-party selling platforms on your website.
- Transactional: Commercial searches are included in transactional searches, but the term “transactional” does not necessarily mean “sale.” “Conversions” are actions that follow a transactional search and can include sending a lead form, contacting the company by phone or message, or going to the shop. You should have the following in order to see more transactional traffic:
• Clearly marked “Contact Us,” “Receive a Quote,” “Schedule an Appointment,” or “Submit Form” buttons on your website.
• Consistent, accurate contact details (phone number, location, business hours, etc.) on your website and in digital directories maintained by third parties, such as Google My Business.
Think about the situations described above. Do any of these apply to your circumstances? Find the most likely reason for your website’s low ranking, then start working on a fix.