Together, paid and organic search in SEO can enhance your search marketing efforts. In the short term, pay-per-click marketing on search engines should increase web traffic and conversions. Use Google’s options for broad and phrase match keywords to reach a wider audience.
Then, examine the terms that generate the most traffic and conversions using Search Query function or the Search Terms report from Google Ads. Knowing what your consumers are looking for can help you determine which keywords to set to exact match in your paid ads. It will also influence the long-term optimization of your website.
Your website will perform better and rank higher in organic searches if it is better and more relevant. For your best-converting keywords, you want to rank first because the first three results on a search page receive approximately half of all clicks.