What is Google Ads?

You can control the paid search campaigns and ads that display on Google using the platform known as Google Ads which is an essential part of SEO. The platforms used by Bing, Yahoo, Baidu, and other search engines to manage advertisements are separate. If you’re reading or researching something, take in mind that it was formerly known as Google AdWords and that any information referencing it may be outdated.

When compared to its closest rival, Bing, which processes 6 billion searches per month, Google commands the lion’s share of the industry with over 100 billion queries processed monthly. The majority of books on paid search therefore focus primarily on Google. Google was also first in market, meaning that if you learn how to create search ads on Google, such as with Google’s many certifications and courses, you’ll be in a good position to learn the other platforms more easily. Winning!

Updated on September 8, 2023

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