By evaluating your performance, you can decide what to do differently the following time. With different tools available under Search Engine Optimization or directly within the Google or Bing ad networks, you may track your results.
If you choose to combine SEO and PPC, you’ll need a single location to track your KPIs for both channels. Multiple tools makes it simple to combine stats from Google Analytics and Google Ads into a single, shareable dashboard that is visually appealing. This will make it simpler for you to translate performance results into insights.
When doing sponsored search advertisements, it’s imperative to track these four things:
- Impressions: each time your ad appears on a search engine result page.
- Clicks: when a searcher selects your advertisement
- Searchers who complete the task you provide on a landing page are said to have converted.
- How much money have you invested in your campaign thus far?
You can get more sophisticated data like click-through rates, conversion rates, cost per conversion, and cost per acquisition by combining these fundamental metrics. These metrics can all help you identify your areas of strength and weakness, and there are numerous ways to strengthen them.